Networking Versus Selling

You know what drives me nuts When people “pitch” slap me. When they immediately start to sell me when they know nothing about me. The company I represent or what I do. There are some professional social media sites where my inbox is filled up every day from pitch slapping.

It seems to be that people don’t know the difference between networking and selling. So let’s define the two.

Networking, as defined by the dictionary, is, and I quote, “the action of process of INTERACTING with others to exchange information and develop professional or social contacts.”

Selling is defined as, “give or hand over (something) in exchange for money”. In other words, a transaction where money is exchanged for a good or service.

Networking is about building relationships. If you go to a networking event, of any kind, chances are, that in a group of 100 people for example, only about 10 of those people MIGHT make a good customer for you.

I joke that networking is a lot like dating. Not everyone is going to be a match. That doesn’t however mean that the person you met at this networking event isn’t a beneficial person for you to meet and interact with, to build a relationship with.

The person you’ve met may never do actual business with you. You might make a new friend that has a similar hobby with you though. Or have mutual connections. They might end up being your next partner in crime (I do not condone anything that might need bail money). OR? They could be a REALLY great referral party for you. This person you’re meeting might not have any business for you at all. They just might have 20 friends though that are just dying for your service.

Here’s another thing to remember. People like to do business with people they like. In order to like someone? You sort of have to get to know them a little. Networking is for building relationships. You never know where your next lead is going to come from. I LOVE getting referrals. I will take them all day long, any day of the week.

So network. Build a relationship. Find out more about the other person. LISTEN. It’s a long lost art.

If you REALLY want to learn how to network, I can help. It’s something that I actual teach. It’s one of the reasons I created Boss Babes Networking in the first place.

Until next time. Go be fierce!

Michelle

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